RSPB: "We don't pay our 36 'celebrity influencers' - they give their time for free"

                                                        

Broadcaster and tour leader Iolo Williams - one of the RSPB's 36 'influencers' 

NONE of the RSPB's network of 36  'celebrity influencers' receives a fee for services rendered to the charity.

In response to a question  at this month's AGM, the organisation's Director for England, Emma Marsh, responded: "They give their time for free - they are unpaid."

The executive did not reveal the selection criteria for the appointment of 'influencers', nor whether they were chosen by an individual or a panel.

She continued: "We carried out due diligence to ensure that the individuals were aligned with the values of the RSPB."

Later during the meeting, nine of the 'influencers were also named as RSPB 'ambassadors', but the difference between the two categories, if it exists, was not made clear.