| Show me the way to the cafe! The reception area within the visitor centre at the RSPB's Frampton Marsh reserve near Boston in Lincolnshire |
THE decision by the RSPB to close cafes on certain of its reserves is continuing to cause discontent among some members.
Its rigorous approach to profitability has caused consternation to those who believe cafes are vital to enhancing the visitor experience.
The closure of the cafe at its Rainham Marshes reserve in Essex has proved particularly contentious
In the wake of some challenging questions at the most recent annual meetings, the society has spelled out is overall policy thus: "We need our cafés to generate a profit to allow us to reinvest this in conservation.
"We operate them with the same commercial focus as any other business where optimising net profit is a key priority.
"This is achieved through benchmarked pricing, competitive supplier agreements and robust control measures to deliver against key performance indicators to ensure maximum profitability and a high-quality visitor experience."
Our shops and cafés are an important part of the visitor experience, providing a welcoming space and enhancing enjoyment at our reserves.
They also play a vital role in supporting the RSPB mission by generating unrestricted income for RSPB.
"But we cannot run commercial operations at a loss when their purpose is to provide income for our charity to enable us to deliver our charitable objectives and mission."
On the option of outsourcing its cafes to external caterers, it states:
" If we were to contract our cafes out to a third-party provider, a significant proportion of that benefit would be lost as external companies would naturally retain a share of the profit."

