Too fluffy? Does RSPB need to be more tough-minded and dynamic in how it presents itself to the public?

                                                          

Mark Avery - rap for RSPB

A FORMER conservation director at the RSPB has claimed that the society is "weak" in arguing its cause in Westminster because it markets itself to the public "in such a fluffy manner".

In his June newsletter, Dr Mark Avery says this approach makes it almost impossible "to get the attention of hard-nosed politicians" .

In recent years, the RSPB - along with sister organisations - has mostly been  ineffective in its advocacy activities with the result that legislation designed to protect and enhance wildlife is being eroded.

To the dismay of many, there was particular disappointment when it failed to persuade successive ministers to introduce legislation that would have mandated Swift nestbricks in new housing developments.

 Dr Avery's website is: https://markavery.info/