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| Mark Avery - Wild Justice director |
AN insulting image produced by the RSPB has now been adopted by the litigation-loving pressure group Wild Justice.
Although it did not immediately withdraw the message from its social media output, the society apologised for it following a backlash both internal and external.
In a statement, chief executive Beccy Speight said: "The reason that we issued our apology is that we do believe that the nature of public discourse does matter and that we have a role to play in that, and that we campaign on policy, not on people.
"So, the framing of that tweet, where we called out individual people, we felt was incorrect and inappropriate, and we apologise for that."
But now Wild Justice has decided that, whatever Ms Speight thinks, the message and image require wider publicity.
Enthuses one of its founder-directors, Mark Avery: "We thought it was so good that we've adopted it as our Twitter profile image for a while."
Is Wild Justice not breaching the RSPB’s copyright of the insulting message?
The latter is hardly like to sue - or even to object. The RSPB and Wild Justice share the same figurehead, Chris Packham, who is vice-president of the former and a founder-director of the latter.
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| The image that has been at the centre of the brouhaha |
The Wryneck says: This decision by Wild Justice (Ruth Tingay, Mark Avery and Chris Packham) is regrettable. It lends credence to the widely-held belief that the group's activity is motivated not so much by concerns for the welfare of wildlife but by its three members own political prejudices. But campaigns are never won by hurling insults, least of all those that are poached from other organisations. Wild Justice has become too strident. It needs to fade out the personal abuse and name-calling in favour of a reasoned, mature and responsible approach to the issues of the day.
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