Monday 27 May 2019

A RUTHLESS, EXPLOITATIVE TRADE THAT BROUGHT SOME BIRDS TO THE BRINK OF EXTINCTION

Tessa Boase - Fleet Street journalist turned author

One of the most fascinating books of last year explored the once-widespread female fashion for wearing highly-feathered hats - and the campaign by a small group of determined women to end what they called ‘murderous millinery’. The author of Mrs Pankhurst’s Purple Feather is Tessa Boase who lives near Hastings, in East Sussex, with her young family. After graduating in English from Lincoln College, Oxford, she worked as a journalist and commissioning editor for The Daily Telegraph and its sister Sunday title, then as a freelance features writer, before turning to social history, authorship and lecturing. When not writing, doing amateur dramatics or walking the dog, Tessa produces olive oil from a smallholding in the Sabine Hills, Italy - the work, she says, of many years’ patient restoration. Here she discusses Purple Feather. 


When was the fashion for feathers at its height?
For half a century, between the 1870s and 1920s, birds were killed on an industrial scale for the plumage industry. In every public place, from the opera house to the street market, an astonishing array of birdlife could be seen jostling for space on top of women’s hats.

Feathers from which birds?
Millinery trimmings included small native species such as blue tit, robin, swallow, chaffinch and blackbird. You might also see golden plover, heron, little owl, little tern, mallard, kingfisher and jay. In many cases a whole bird (or several birds) would be incorporated to dress a hat.

What about ‘windfalls’? Birds lose feathers when they moult.
Contrary to the soothing stories put out by the plumage trade, no moulted feathers were used by milliners. All came from slaughtered birds - taken all too often during the nesting season, when breeding plumage is at its finest. So the plumage trade killed not only adult birds but also their orphaned chicks which died in the nest. 

Was there an appetite for foreign species?
Increasingly so. By the 1880s, as explorers and shipping routes carved up the world, an undreamed-of array of exotic birdskins flooded the plumage market. The more striking the species, the greater the novelty value to milliners and consumers.  Brightly coloured birds such as parrots, toucans, orioles and hummingbirds were particularly highly prized.

Did the fashion extend beyond British shores?
Absoloutely. Demand soared in the feather processing and fashion hubs of London, Paris, New York and Berlin. Milliners were eager to serve every class of woman in every ‘civilised’ country in the world.

Is it known what the plumage trade’s value was to the British economy?
At its pre-First World War peak, it was worth £20-million a year: that’s around £204-million in today’s money, the equivalent to the  combined worth of the UK hair and beauty industry today. A couture hat might cost £5 - the equivalent of £500 today.

A £5 price tag would surely be beyond what all but the wealthiest women could pay?
Single feathers and less fashionable birds could be bought for pennies by poorer women to dress their own hats.

Do you think the trade threatened certain species threatened with extinction?
Without doubt. By 1914, ornithologists estimated that hundreds of global species risked extinction.

For example?
Plumed paradise birds, great and little snowy egret, blue-throated and amethyst hummingbirds, Carolina parakeet, Toco toucan, lyre bird, silver pheasant, certain tanagers . . . the list went on.

Were any native species particularly vulnerable?
Famously, the great crested grebe. It was hunted relentlessly for its extraordinary head feathers which stand out like a halo when the bird is in breeding plumage.

Who transformed the feathers into hat ornaments?
An army of invisible female workers was caught up in the plumage industry’s coils. Feather washers, dyers, trimmers, thrashers, willows and curlers - all labour-intensive processes required before the adornments were dispatched to millinery trade warehouses.

Did the industry have an HQ?
London was the world’s feather bourse. It was a very different industry to the giant textile factories of the industrial north. The mostly female labour worked from crowded, unventilated, small workshops, fanning east from the City to Whitechapel, Spitalfields and Shoreditch. It was a shadowy, impenetrable, exploitative world where regulation was minimal to non-existent.

With very low wages?
So low that many employees took work home to earn extra pennies. Many resorted to selling stolen plumes on the black market. 

Would children have been involved?
Yes: nimble fingers were good at ‘willowing’ ostrich feathers - lengthening them by tying feathery extensions on to each frond to create that full, lolling head so desirable to ladies of fashion. This work took place in homes, around kitchen tables, and was thus invisible to the eyes of the Victorian factory inspectors. 

How did you track down all this information?
Resurrecting the stories of so many invisible or vanished women too two years of pretty painstaking research. I sifted through the fashion archives of numerous museums, particularly those in the V&A and the Museum of London.

What else?
I visited archive centres in provincial towns, from Woking to Barrow-in-Furness, and I spent many hours at the British Library poring through old newspapers and fashion magazines. Crucially, I gained access to the RSPB’s notoriously secretive library at its HQ in Sandy, Bedfordshire - a real treasure trove of unexpected discoveries. I must also acknowledge the information and advice given to me by numerous bird experts who were very generous with their time.  

What brought the fashion to an end? Was it changing attitudes to bird conservation, a shift in fashion tastes or legislation?
All these things played a part, but crucial was the campaigning zeal of a group of remarkably brave and determined women - kickstarted by Emily Williamson, who founded the Society for the Protection of Birds in the Manchester suburb of Didsbury, and Eliza Phillips, founder of the Fur, Fin and Feather Folk of Croydon, Surrey.

When was that?
Both societies started, by coincidence, in 1889, then they joined forces in 1891 to become the RSPB. The Royal Assent was granted in 1904.

But all for their pioneering work, neither woman is really the hero of your book.
It was another woman who stepped forward to propel the RSPB forward. This was, a member of the Croydon group, Etta Lemon, who maintained a relentless focus - both on the frivolity of adorning hats with slaughtered birds, and on the cruelty involved.

What was her campaigning strategy?
She used to name and shame women whom she saw wearing ‘murderous millinery’ in church. She and her followers also took the battle to the streets with billboard parades highlighting the cruelty involved. The ‘feather fight’ was long and vicious - and Etta probably did more than anyone to pave the way for the 1921 Act of Parliament banning the import of plumage. This, in turn, led to further, more far-reaching bird conservation legislation. 

So the bird and wildlife charities of today owe her a debt?
The RSPB would not have become the behemoth that it is had it not been for her vision, tirelessness, determination and clarity of focus, so it’s surprising she has mostly been overlooked by the charity she did so much to establish.

Perhaps your book will trigger some sort of a response?
Well, one pleasing outcome since its publication is that Emily Williamson is now remembered in a plaque on the house in Didsbury where she lived, while Etta Lemon’s portrait has pride of place in a main meeting room at the RSPB’s  HQ.

What about Mrs Pankhurst, the famous suffrage campaigner of your book’s title? Was she an ally?
To the contrary. Emmeline Pankhurst was a dedicated follower of fashion, rarely seen in public without feathers and furs. And she encouraged her militant followers to use fashion to further the cause - to be, as she saw it, the most elegant ladies in the public sphere.

How dispiriting for Etta Lemon!
Mrs Lemon thought it a bitter irony that Mrs Pankhurst’s elegant supporters were all too often adorned in feathers, wings and sometimes whole birds.

Hence the purple feather of your book’s title?
One notorious day in 1908, Mrs Pankhurst stormed the House of Commons with a squad of militant suffragettes. What was she wearing on her hat? A voluptuous purple feather!

Mrs Pankhurst’s Purple Feather: Fashion, Fury and Feminism, Women’s Fight for Power (Aurum Press) is available as hardback, e-book and audiobook.



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